Title tags are different than page titles. This section of our SEO writing article is talking about the Meta title tag that goes in the code of your site, not the title of your actual article (it’s the title that appears in the very top of the browser bar, next to the favicon). If you use WordPress, you can see and change what your Meta title is on every page or post by installing an SEO plugin like WordPress SEO by Yoast.
Why do we care about the title tag when it only shows up in the code? Because it doesn’t only show up in the code, it shows up on search results too, which humans read (as do Meta descriptions).
The thing I love about the WordPress SEO by Yoast plugin - (check out our guide) is that it gives my clients and I a snippet preview of what their page would look like on a Google search result. When looking at the snippet preview, I like to ask my clients, “if this page were the top ranking result on Google for this focus keyword, would your potential customer click on this title, or would they scan the results to find something more interesting?”
This is where writing for SEO and not sounding like you’re writing for SEO can get hard. It requires thought and creativity. I won’t lie; your job has doubled. You not only have to fit in a keyword, you have to make it sound good too. Oh and did I mention you only have 70 characters?
So, using the example above, let’s say I wanted to rank for “technology writer Vancouver.” If I were writing only for search engines, my Meta title might look like this:
“Technology writer Vancouver | Joyce Grace technology writer Vancouver.”
Boring right? But what if I did this instead:
“The best technology writer in Vancouver you’ll ever hire”
Ok, that was a bit cheesy (I know, I know I’m so wonderful), but you get the idea. The point is to be interesting while still using the target keyword.
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