SEO Guru-mantras for Better Search Rankings

Every website owner is traffic-hungry. Frankly, driving quality traffic to your website is not that complicated at all. By following these very simple and basic techniques, you will find that results start showing up within just a few days...

Importance of Keyphrase Research:

The moment we are clear about what keywords and phrases we need to focus on, implementing everything else is a lot easier. To start off, try to identify "target keyphrases" on the basis of the subject, content and audience for your website. Without defining these, great search engine rankings are impossible. 

Focus not on the keyphrases which have more search volumes, but on those keyphrases which your content is about. If someone is looking for your particular content and you are focusing on a "generalised" keyphrase, that person's search will never end-up at your website. 

This will bring in quality traffic and thus, more revenues.

Header Content:

Webmaster had been playing with Meta-descriptions and Titles over the years, but over time, search engine algorithms have become very intuitive and now use complicated algorithm mechanisms which are hard to fool. Therefore, we need to be careful about what to put and how much… 

Titles:

Don’t forget that your page title should make sense, keywords-only will never drive humans to your pages. And yes, for all your pages, each title should be different and unique containing key-phrases relating to that page’s content. Most search engines will display just the first 60-70 characters of the title, so one must keep the most important key-phrases in the starting.

Meta-Descriptions:

Search robots don’t include meta-content in their algorithms any more. But descriptions will be shown in search results so they need to be specific, to the point and relevant. As your SEO Guru, I will rule that you keep meta-description to around 150 characters and write it specifically for a particular page. In the absence of meta-descriptions, search engines will pick some portion of the text from that page and it might not make any sense.

Unique Content:

Google changed it all in late nineties and other search engines had to follow suit. Today, if you have better content, you WILL win! If you have unique, quality, original content on your site, people will definitely land up at your page and spend time on your website. Incorporating programs like Adsense gelled with link-based revenue-programs like Infolinks, will show great results. 


Just be careful that you don’t stuff your content with too many keywords; inserting keywords or keyphrases into your content meaninglessly would be a big negative point for your ranking and you may end up getting blacklisted at Google and Yahoo.


Be honest and provide your visitors with quality content. Within no time, you will see your site rank up in the search engine results. Not only this, your pages will start attracting many quality incoming links from other sites which will give a boost to your traffic and revenues….