How to write good quality articles?

Think, you have created a good website to promote your business and services. The website is attractive and is easy to navigate, nicely optimized; you have conducted a solid link building campaign. Now your website pagerank is high, you are getting lot of visitors. You are happy! Now what? How you can maintain your online reputation and can generate good quality links over time? This time, you have to concentrate on editorial link building using Article writing campaign.

Article writing is the most effective and time consuming link building strategy I would say. By submitting an article to article directory, the website starts receiving more inbound links, from relevant websites that has page rank in between 5-9. These links are considered highly valuable by search engines. Articles which are informative will get lot of targeted audience, and thereby increasing a lot of inbound traffic to the website promoting it. You will get lot of customers, business runs in smooth way.

Companies hire article writers for promoting their business. Some business man does write guest post in blogs and websites for promoting their business and services.

Like other link building strategies, this promotion technique was also misused. Many internet marketers use this strategy to increase traffic by submitting spun articles to article directories. They rely on article generating software that generates a new article by performing illegal searches to millions of websites. Thus internet became crowded withduplicate contents with low quality. Genuine articles lost its value and importance.

Google’s sophisticated search algorithms are now cautious about this, they have penalized websites which throw articles of less quality and of scrappy type.

Things to remember for writing good quality articles

1. Make sure the content is truly unique.

2. The wording and grammar should be perfect.

3. Make a guess about what your audiences are expecting to read. Identify who is your reader? Dig in forums related to the topic, where you can get lot of opinions about a subject, read what others are saying and the questions been asked by many members. Answer to that by writing an article.

4. Perform a bit of research about the topic if it is new, which will make readers feel genuine. Conducting interviews of experts in that topic will also add value.

5. The article should be keyword –rich related to your niche industry.

6. The articles you are writing should be human focused, never write for search engines. Remember Google is always wiser than you.

If you are a webmaster of a travel website, You can promote your website with the help of well written articles relating to travel destinations, travel experiences, travel attractions, history of the travel destination, hotels stay, some dos and don’ts for safe travel, travel packages etc.

Suppose a person living abroad has plans to visit US, he will search in Google as “Travel destinations in US” and your article comes in the list and he reads the article, after completing his reading, he will click on the company’s link on the resource box and will be redirected to your travel website as a potential customer. If he gets satisfied service from your website, he will remain as a genuine customer for your business. He may also refer lot of genuine customers for your business.

This will help to establish your company as an authority in your market niche and create consumer confidence in your service.

For the success of an article marketing campaign, the articles have to be effectively distributed to article directories. You can use blogs, free website services like weebly.com, wordpress.com, blogger.com, yola.com and even some websites like ehow.com, ezinearticles.com, squidoo.com. There are so many submission softwares available for article distribution. Article circulation and referencing through web is always the best way to get potential customers for your business. Well written articles stay for long time and generate a lot of backlinks to your website.