The alarm sets in when you understand that you are yet to design a strategy for targeting mobile searchers. This should be fine and you don’t need to be panic until it gets very late for adopting methods to keep you buoyant in the mobile search market. Still, there are lots of things which you can start adopting right now.
Below illustrated are few to-dos that can help you to get closer and be on a reasonably healthier position for a period of time which is not so distant in future, in order to receive responses from web traffic originating from mobile devices.
Go through Books for Mobile Marketing
Those fields which evolve very quickly can also become outdated in a short span of time and books are one of the options which could effectively support this field. However still there exist a few published sources which would be beneficial for those folks who are yet to begin with mobile search and is not aware of where to begin with.
Google’s Mobile Playbook developed by Jason Spero is considered to be a front runner in this field and most recently, it has been updated for 2014. It provides you with case studies as well as best practices to encourage your own efforts for mobile marketing, also it offers another division which discusses several methods to grow your business and get familiar with latest mobile reality.
Mobile Marketing an Hour a Day is yet another fine book which was available since last year and is penned by Noah Elkin and Rachel Pasqua who are mobile experts. These popular mobile marketing specialists provided an outline in order to develop a program for mobile marketing which anyone could simply comprehend and use it in favor of their business.
Understanding the Needs for Your Mobile Searcher
By 2013 some data related to volume of mobile search went along with Google’s Keyword Tool; however the mobile segmentation is set to return to Keyword Planner very soon. Meanwhile there is a lot of information in this guide for mobile keyword research which was prevalent since last year. Instead of choosing a mobile site design (dedicated mobile site vs. responsive vs. adaptive) which most of the people try initially upon carrying out mobile SEO, they should ideally discover what the users really wanted.
You should try to get an advantage over the business competitors by correctly identifying the taste of mobile searchers who navigate on your site and provide them with what is really required. Google’s Maile Ohye put forward a video on this aspect and it is definitely beneficial and worth a watch.
Get the Budgets Approved For Mobile SEO
The budgetary constraint to start a mobile SEO is completely dependent on the kind of organization as well as with the type of consultant or agency which you intend to sign up. With limited or no budget there is not so much you can do to start up with mobile SEO. Any approvals or authorization to get the budget approved should be done well in advance to stay alive in the mobile SEO market.
Generate Content for Mobile Site Based on Mobile Searcher’s Needs
Once you figure out the needs of your searcher, it will be easy for you to design the strategy for configuring your mobile site. Get a responsive mobile SEO by putting up a news, blog or an information site where the searchers will be very active. Always try to get the attention of more complex audiences who will be making use of different queries with different frequencies on diverse platforms, so that you can make the site dynamically responsive by employing dedicatedURLs or dynamic serving. Correctly understanding the needs of your searcher and deciding based on it will help you to make minimal errors with your design strategy.
Deploy Google Webmaster Tools to Generate Mobile Crawl Errors Report
Depending on whether you are having a responsive or an adaptive mobile site or hosting a mobile site which can serve dedicated URLs, you need to verify it with the aid of Google Webmaster Tools to look out for any errors in the crawlerrors report.
As said above, Google can help site owners not to get mislead about responsive web design as well as its associated SEO by providing them with mobile search errors report functionality of the Google Webmaster Tools which assist them to minimize the mistakes.
In spite of whether you own a mobile site, you could very well make use of the crawl errors report to isolate those issues which makes life hell for a mobile user and trouble shoot them on a regular basis. It is sure to bring in better results of mobile search and you can provide superior user experience for mobile users thereby disapproving the claim by certain mobile SEO folks that the best strategy with respect to mobile SEO is to not design any strategy.
A fact which should be taken into notice is that none of the above said approaches could combat against those sites which were optimized for mobile searchers regularly over the years by experts in this field. However they can really help you to take a positive step forward toward in the domain of marketing which is gaining more significance each year.
0 comments:
Post a Comment