How to Optimize a Blog Article for SEO

Wondering how to optimize a blog article for SEO?

Search Engine Optimization (SEO) has become an important topic for B2B business ever since the power for product research shifted from the seller to the buyer. The importance of ranking onto the first page of search engine results for your website content has never been higher. As your ideal prospect searches for the cause of problems or for solutions, whichever answers appear on the first page of search get the attention. What’s more, the people, who are searching for answers, are ready buyers of your products. They have the potential of being your best prospects.

Although search engines primarily use keywords for aligning search to content, new algorithms are now delivering content based on the searcher’s intent. Additionally, search engines have become much more sophisticated with their ranking algorithms as well. Among the techniques used by search engines are visitor time on page and pogo-sticking behavior. Pogo sticking is where a visitor comes to a page from a search and immediately hits the back button. When your page experiences pogo sticking by visitors, it has an immediate negative impact on the page search rank because search engines identify time on page as a signal of quality. Above all, the content has to be remarkable to satisfy the reader and rank well with search engines. Without high-quality content, the visitor time on page is reduced. Google Analytics defines thebounce rate as the percentage of visitors who visit a website who only visit one page. If you have high-quality content on your website, your bounce rate will be low.

Use long tail keywords

Regardless of the website content quality requirement, bloggers should establish a long tail keyword for each blog article and take steps to optimize the post for it. We like to call it a keyphrase versus a keyword because it includes multiple words. The benefit of optimizing on more than one words is it is easier to rank for a phrase than it is for a word, mostly due to lower competition for the keyphrase. Keep your keyphrase aligned with the search your prospects would conduct when looking for your products.