Research (find) the most relevant Words and Phrases:
In order to optimize the keywords of your website, this is the firstmost step, find loads of theme relavant words and phrases which are deeply rooted into the core content of your website. These are the keywords most likely people search in google, yahoo, msn live etc. After finding, refine this keyword list you have come up with. Then you should sort this list by popularity.
Bad Practice:
Before we go any futher, I would like to caution, don't ever stuff your website content with these keywords. The whole theme and content as well as latent semantic environment of your site should revolve around these keywords. Crawlers and Robots can easily differentiate between content generated by scripts / automated programs and human beings.
The Basic Technical Part
Now is the time to use these refined, researched again and again keywords into your website. First step would be to insert these into your Title, then into your description meta tag. After this use these keywords in the header part of each page.
Write Content and Articles on these Keywords
Now write huge loads of content and articles on these keywords, don't hesitate at all. Educate people on these keywords, how to use them, how to root them in your website.
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