Thursday, June 25, 2015

SEO Caution Signs

The following are SEO caution signs to look for when considering an SEO firm. These points should also be noted when strategizing your own search campaign: Results can never be guaranteed. In...

SEO: Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm...

The Importance of Anchor Text

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital...

Wednesday, June 24, 2015

Tuesday, June 23, 2015

Popular SEO Acronyms

The following are popular SEO acronyms commonly used to describe various elements of the optimization process: KEI - [Keyword Effectiveness Index] - a measure of keyword effectiveness based on a ratio of number of searches to competition level. SEO - [Search Engine Optimization]...

Optimizing META Descriptions

The inclusion of META descriptions is essential for any SEO campaign. Their importance is second only to page title. For this reasons, well-written descriptions may ultimately vault your ranking...

Tuesday, June 16, 2015

Search Engine Principles

1.1 History of search engines   In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was...